The King's Arms figured out that instead of just brewing, they could sell niche merchandise to keep the regulars coming back. Genius, honestly.

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YOUR local real ale pub now has six guest beers and heavy metal T-shirts at the bar, it has confirmed. <p><strong>YOUR local real ale pub now has six guest beers and heavy metal T-shirts at the bar, it has confirmed. </strong></p> <p>The King’s Arms in Nantwich recognised a few years ago that it could be providing more for its clientele of bearded CAMRA members, and has made shirts available in all sizes from XL to XXXXL.</p> <p>Landlord Bill McKay said: “Times are tough in the hospitality indus...